Kyungmi Shin Initiates Children & Digital Marketing Outreach at UNICEF

This summer I interned at UNICEF in Geneva. My team was the Children’s Rights and Business Unit within the Private Sector Engagement Division of the Private Fundraising Partnerships (PFP) Department. UNICEF headquarters is located in New York, but the entire PFP department is based in Geneva. Due to my previous work experience in the private sector, I have been interested in exploring the intersection of the public and private sectors, and this was a great experience which helped me to expand my expertise and pursue a future career in this field.

Kyungmi shin at the Palais des Nations where here office was located.

As a graduate intern, I was able to get involved in several projects such as the Children and Digital Marketing initiative. I was in charge of finding ways to make the Children and Digital Marketing discussion paper more child-friendly so that children can easily understand what digital marketing is and how it affects their rights.

I developed the idea of creating an animated video which can grab children’s attention with youth-friendly story telling. After watching this short video, children are asked to answer a survey which is designed to find out how much they actually understand the content and what their opinions are regarding this topic. I was given the ownership to initiate and lead the project, and I am happy to finish my internship with actual deliverables.

Before joining UNICEF, I had a very limited knowledge of human rights and how the private sector is engaged with children’s rights. After three months of interning, I am convinced that the role of corporations in children’s rights is significant not only in the aspect of child labor but also in children’s role as consumers and their impact on corporations. This great lesson is so meaningful that I would like to further explore more ways to learn about public and private partnerships. After reviewing a number of impact assessment reports on children’s rights and business from numerous country offices and human rights institutes, I am confident to say that my skills in researching, creating reports, and communication also improved.

Despite the high living costs of Geneva, it was definitely a great experience that expanded my horizons, and I am grateful to share this UN experience in this amazingly beautiful city.

Kyungmi Shin is a MAIR student at the Maxwell School currently interning at the International Finance Corporation in Washington, DC.

Kyungmi Shin in the Swiss Alps.

MAIR Program at the Maxwell School

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