Tag Archives: Communications

Public Diplomacy Program Allows Alex Jorgensen to Stand Out

Alex Jorgensen was a Public Diplomacy (PD) Student who completed a joint MAIR/MSPR. He finished his degree in the spring of 2016. PD students combine an MA in International Relations from the Maxwell School with a MS in Public Relations from the Newhouse School.

PD Alumni Alex Jorgensen

PD Alumni Alex Jorgensen

This semester I had the privilege of working as an Account Executive at JM Strategic Communications Group in Manhattan. JMSC’s mission is to supply a high-level strategic consultancy to public and private companies in their investor relations and public relations practices. Our mission is to combine business objectives with strategy to communicate effectively to shareholders and stakeholders a company’s story and performance.

JMSC logo

My daily activities consist of:

  • Drafting press/earnings releases
  • Media monitoring clients and peers
  • Developing investor presentations for clients
  • Fully develop & launched our company’s new website (jmscgroup.com, launched in February 2016)
  • Listen to and analyze quarterly earnings calls
  • Assist in running earnings conference call
  • Learn the fundamentals surrounding investor communication and initial public offerings
  • Gain knowledge of capital markets, the buy and sell side of wall street, and communicating a company’s story effectively both qualitatively and quantitatively

As I developed the basic skills to establish myself in the firm I felt that the Public Diplomacy program puts practitioners in a unique position to differentiate themselves. Students from the Public Diplomacy program have the skills to differentiate themselves through traditional public relations experience from practical PR curriculum, digital marketing, social media strategy, and an understanding of working with government officials while being a non-state actor. Through developing public relations strategies for particular clients, developing a network of Search Engine Optimization colleagues who bolster my digital media knowledge, and delivering on social media operations for in-house accounts and client accounts; I saw firsthand how lessons from the PD program applied directly to my daily routine.

Some key lessons from my practicum were that I learned the foundations of building marketing strategies for communicating the value of a start-up to new business and the general public, through the research and development of our company’s website. Possibly the most impactful lesson was in the balance between quality and timeliness. To become an expert in any field one must learn how to prioritize which tasks need to be treated with extensive detail, and which need to be turned at a speed that combines quality with timeliness. I do not think I have mastered this skill, but think that I am further than I imagined I could be in one semester’s time.

Another key application from Maxwell was knowledge about how the government functions, specifically with non-state actors. The government plays an important role in our operations. The sweeping regulations that came with Sarbanes-Oaxley, and the 2009 financial crisis have produced an environment in which public companies need to constantly be vigilant of the information they disclose in ensuring an equal playing field for all investors. Whether or not that playing field has been established is not up to the practitioners themselves, but taking accountability of their own day-to-day operations should produce a synergistic effect that ensures that playing field is intact. This experience was an incredible way to apply lessons from Maxwell and Newhouse to the beginning of my professional career in investor relations.

Kimberly Hatcher Uses Award to Partake in DC Opportunities

Kimberly Hatcher is a graduate of the Public Diplomacy (PD) program, where students earn a joint Master of Arts in International Relations and a Master of Science in Public relations from Syracuse Universities two most prestigious schools, the Newhouse School and the Maxwell School. All PD students are required to spend their final Spring Semester in Washington, DC.

My Global Programs Award funded three D.C.-centric endeavors: a research consultancy with the Center for International Private Enterprise (CIPE), a fellowship in the State Department, and an unintentional internship at the Center for Strategic and International Studies (CSIS).  At the conclusion of the Public Diplomacy degree program (M.A. International Relations, Maxwell School/M.S. Public Relations, Newhouse School of Public Communications), being able to study and work in D.C. for the final semester was not only a key factor in my SU enrollment decision, but additionally a vital maneuver in my career development.

Security clearances take (too much!) time, therefore much of my semester was spent attending South Asia events and networking with like-minded individuals at various think tanks and government institutions.  Through these interactions, I began my research consultancy with the South Asia department of CIPE, for which I am (still) slowly building an entrepreneurial ecosystem for the youth of Pakistan, currently comprising over 60% of their 200 million populace. However, as the conclusion of the semester loomed, and my internship requirement was yet to be fulfilled, I utilized the Maxwell-CSIS partnership to procure a part-time research position with the Wadhwani Chair in U.S.-India Policy Studies.

Just prior to the conclusion of my masters course of study, my clearance was approved and I began my fellowship at the Department of State. Originally a member of the India Desk, because of staffing shortages and my years of communications experience, I was transferred to the Press Office for the Bureau of South and Central Asian Affairs.  Currently I am the point for Central Asian press guidance, in addition to contributing to the Bureau’s social media, Indo-Pak, and Indian economic directions.  I am also press lead for this year’s U.S.-Pakistan Business Opportunities Conference, and am very fortunate to be able to say that I am doing exactly what I had hoped for upon entering Maxwell two years ago. Without the support of Maxwell’s Global Program Award, it would have been very difficult for me to pursue my career aspirations, and I am very grateful for every afforded opportunity.

Asma Jahangir, founder of the Human Rights Commission of Pakistan, and Kimberly Hatcher

Learn more about the Maxwell-in-Washington program