Public Diplomacy

Magaribi Lehani Hervé, Al & Legacy in DRC

Al & Legacy is a consulting firm founded by a Congolese economics expert M. Al Kitenge to contribute to the improvement of the “DRC doing business environment “and to enhance the relevance of public-private partnerships in boosting economic growth and inclusion of start-ups and small and medium sized enterprises. Al & Legacy is a well-regarded consulting think tank in analyzing the impact of public policies on the financial and economic growth of the Democratic Republic of Congo and mechanisms to address the challenges of governance. 

Al & Legacy launched the Gouvernix Project to mobilize citizens through a positive participation to open their eyes and ears on how public policies are designed, resources are allocated and managed and why it is worthy to participate and make one’s voice be heard.  

As a graduate student in public diplomacy and as part of my experiential learning last spring semester 2021, I was very interested in this internship at Al & Legacy as an opportunity to share my modest contribution to the mobilization of citizens on issues that matter to the image of the entire Nation: governance. The Nation’s image is something none should joke about. We need to be very sensitive on how the governance issue undermines the reputation of the country and pulls down efforts of economic growth and development.  

My role was to do research on selected topics, collect data, as well as write and share publications to be posted in the project website, where citizens can access them. This exercise enabled me to improve my communication and enhance my analytical skills.  

In the case of the Democratic Republic of Congo, governance has been for many years a huge challenge for both public and private sectors.  Every year, the DRC loses millions of dollars due to corruption, mismanagement of resources and lack of transparency in doing business, governing the public sector, and mostly in limiting the citizen’s participation in the control of public managers. 

Both the Maxwell school and Newhouse school are equipping me with the skills, techniques and tools necessary to bring an appreciated added value to this project.   

I feel connected to my country and honored to share my small stone to its building, though I am miles away from it.

Magaribi Lehani Herve is currently finishing his PDGC degree in Washington, DC, while interning at the Center for Civilians in Conflict and Catholic Universities of America’s Office of Military and Veterans Student Services.

Public Diplomacy and Global Communications Program

Ed Strong, UNICEF’s C4D Team

I was an intern for UNICEF for the spring semester in 2021.  I worked in the C4D team, which stands for Communication for Development.  More specifically, I was a member of a small team working on a USAID grant specifically for the incorporation of Social Sciences into Community Engagement (SS4CE).  The central focus was the incorporation of community engagement principles into UNICEF protocols for interaction with target communities.  That meant working with local actors, listening to community concerns, focusing on minority or underrepresented voices in the community, providing expertise and direction but also listening to ensure that community concerns are address rather than ignored.

My work was interesting and rewarding. I helped review results from a survey about the use of social science in community engagement which had been filled out by responders from academia, government positions, NGO’s, Civil Society’s, and UN organization.  I created graphs and charts to help visualize quantitative answers and provided analysis of qualitative responses. 

Ultimately, my main project with C4D was to help create a strategy for knowledge management (KM) for the department.  The UN has recently released a global strategy for KM covering from now to 2025.  My work was to create a plan to begin the process of bringing C4D into compliance with the global KM goals.  I built a base of KM resources and worked to develop the strategy and begin implementation.

Atlantis Transatlantic Dual Degree Program
The Maxwell School
The Hertie School of Governance

Sarah Forland at Hopeprint: Interning from Home During a Global Pandemic

Finding a summer internship is a trying process of searching, applying, and writing cover letter after cover letter until you get an interview that leads to a job. So, when my summer plans to participate in one of Maxwell’s global programs was abruptly cancelled due to COVID-19, I really considered calling the summer a wash. However, after a few more applications and offers, I decided to intern with Hopeprint, a local Syracuse non-profit that works to build community and provide resources for refugees and New Americans to prosper in place. Being able to work within a community in which I also lived, felt valuable and purposeful after feeling disconnected by the shift to working from home and self-isolating.

During my internship, I served as the Fund Development Intern Team Leader working with other interns to research private and government funding opportunities and draft grants for Hopeprint’s planned expansion into new cities across America. I particularly worked on researching government-based grants for each of Hopeprint’s locations, looking at every level from federal to city for grant opportunities and public programs in place to assist with community development needs in line with Hopeprint’s mission. At the end of this internship, one of my main deliverables will be a government funding guide on how to locate, apply for, and use government grants and community development programs, as well as which funding opportunities best align with each location’s projects.

While this was all new territory for me, the most important learning aspect was learning how to intern from home. How do I manage distractions, create work-life balance, and feel motivated to get work done when my cat keeps interrupting my Zoom calls? I’m still working on those answers, but I’m taking my summer internship from home experience as practice for the new learning and working environment that lies ahead. Each week during the all-team meeting, everyone shares their “hopeprint” for the week—what kept you going, what inspired you, and what made you remember why you chose non-profit/public service work—and my “hopeprint” for this pandemic summer is Hopeprint.

Sarah Forland is a recent graduate of the Public Diplomacy and Global Communications program from the Maxwell and Newhouse Schools. She formerly interned at the American Security Project and the Global Engagement Center (GEC) at the U.S. Department of State.

Sarah Forland working from home.
Sarah Forland working from home for Hopeprint

Public Diplomacy and Global Communications Program

Lauren Romero Evaluates Inclusive Economic Development

The Near East Foundation (NEF) is the United States’ oldest nonsectarian international development organization, originally founded as the American Committee for Syrian and Armenian Relief in 1915.  Currently, NEF has projects in ten countries: Armenia, Iraq, Jordan, Lebanon, Mali, Morocco, Palestine, Senegal, Sudan and Syria. With local partners, they work to directly improve the lives of vulnerable people through sustainable agriculture, microenterprise development, women’s empowerment, civic education and peace building. Over the years, NEF has worked with the United Nations, the European Union, USAID, and a host of other organizations to facilitate their projects.

Lauren Romero on a call with her fellow Maxwell NEF interns.
Lauren Romero (bottom right corner) on a call with her fellow Maxwell NEF interns. Top L to R: Mahin Tariq, Ehsan Ghafourian, Sakshi Thorat. Bottom L to R: Sianeh Dennish, Dr. Laurent Dennis (NEF), Katie Smith

To complement my Maxwell Certificate of Advanced Studies in Post-Conflict Reconstruction, this summer I interned as an analyst for NEF’s Inclusive Economic Development (IED) program. Within IED, I conducted targeted analysis around key issues and questions associated with NEF‘s projects and theories of change to inform future program design. This is to help launch a new evidence lab designed to duplicate NEF’s impact beyond 2020.

After researching recent IED projects, which included Advancing Women’s Business in Palestine and Reducing Vulnerability of Syrian Refugees and Lebanese in Lebanon, I wrote summaries of nine projects, comparatively analyzed projects, and investigated the innovative Siraj Centers to identify project effectiveness and lessons learned. With my fellow program intern, Mahin Tariq, we analyzed the IED program as a whole and drafted a new IED Theory of Change. All program interns are collectively designing a 2020-25 Learning and Research Agenda. The final phase of my internship, which is set to complete in August, is to develop an IED key brief analysis.

While COVID-19 certainly brought about a new sleight of challenges, I was impressed with NEF’s ability to expose its interns to the extent of their global reach via a remote internship. My role as an analyst intern provided insight on how an NGO operates internally, and how to assess a project’s impact from initial proposal to final report.  My work as a remote intern with NEF was incredibly satisfying and gave me a greater appreciation for the imperative economic development work they have successfully conducted over the past one hundred years.

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Erica Rawlins’ Worthwhile Experience at APCO Worldwide

APCO Worldwide is a unique public affairs firm, with over 25 offices all over the world. Headquartered in Washington, DC, APCO is an advisory and advocacy communications consultancy helping organizations in the public and private sectors. For over 35 years, APCO uses the brightest minds from an array of industries to come together to push change, driven by their core values: boldness, curiosity, inclusivity, and empathy.

As a member of their spring 2020 class, I interned in their New York City office. This experience exceeded my other intern positions simply because APCO is so large yet quite connected. I worked on accounts from the retail, tech, healthcare, insurance, food, and confectionery industries. One most truly has an entrepreneurial spirit to thrive in an environment where no two days look the same. Although a challenge, I mastered the art of pivoting to meet the demands of my days.

NYC team with Al Roker from a Lunch & Learn
Erica Rawlins (4th from L) with NYC team and Al Roker from a Lunch & Learn

The New York City office is significantly smaller than headquarters, but this allowed me to get to know colleagues on an amicable level. APCO has a robust intern program and the organization truly invests in its interns! Many colleagues started their careers at APCO after their internship. In fact, the current North American VP was a former intern! My intern coordinators encouraged informational interviews with higher-ups and provided professional workshops in areas we’d like to improve. I collaborated with teams in Seattle, DC, Chicago, and Raleigh offices. APCO Worldwide’s work culture stood out the most! Although there is a hierarchy within the organization, the team in the New York office made it clear that if you have a question you can always talk to them. In my time, I learned a lot from their Lunch & Learns and hosted events for Black History and Women’s History Month.

Unfortunately, due to the COVID-19 pandemic the spring internship program was terminated in the North American offices. The unprecedented turn of events was frustrating, but even after the end of my internship I still heard from colleagues from my various accounts. They reached out and extended kind words due to my abrupt departure. To be honest, I did not take into account work culture in my job search and I have to thank APCO Worldwide for that. Unlike many other firms, it’s independently owned (no holding groups delegates) and majority-owned by women. The founder, Margery Kraus even dedicated a day for all North American interns to get to know her, in addition, to receive a copy of her book, Roots & Wings. APCO Worldwide is a place to grow and thrive professionally. There are many opportunities including APCO+, which is a team based out of the DC office. Entry-level participants spend 18 months in rotation learning about the core facets of public relations. Also, there is the Global Exchange program; this allows employees to work out of a foreign office for two weeks! That means you can collaborate and work with teams in London, Bangkok, Berlin, or Dubai office or where ever you choose. Despite my abrupt departure, my internship at APCO Worldwide was worthwhile!

Eric Rawlins graduated from the Maxwell and Newhouse Schools with a dual MAIR/MSPR degree in spring 2020. She also interned at the Brandman Agency. She currently works as a PR Consultant at AT&T.

Public Diplomacy and Global Communications Program

Erica Rawlins Learns to be Adaptable in PR

Molly Martin, Staying on Her Toes at Edelman

This spring I had the opportunity to put my public diplomacy classes to work at Edelman, a multi-national public relations firm, in Washington, D.C. As a Communications Intern for the “Sectors” pillar of Edelman’s business, I supported health, federal, public affairs and private sector clients ranging from health advocacy groups to international governments and corporations.

Edelman Office in Washington, DC
Edelman Office in Washington, DC

While there was no “typical day” at Edelman, my main responsibilities included supporting media relations by monitoring client coverage, coordinating media audits and researching the international and domestic media landscapes, as we advised clients on the best way to break through the noise and share their stories. I also regularly conducted research to back up our client work and support new business pitches (several of which we won!). As an intern, I was constantly learning on the job and being challenged to do my best work and stay on my toes to anticipate client needs in our fast-paced world.

This became more necessary than ever as we watched the Covid-19 pandemic unfold last spring. In a sort-of baptism by fire, I went through a crash course in crisis communications as we began to advise clients in a range of industries on the best practices for communicating during this difficult time.

While the pandemic certainly upended my experience – to the point that I had to finish my internship remotely – I learned many important lessons that I’ll take with me as I start my career. Clear and effective internal and external communication is critical for any organization, especially during an international crisis such as the one we’re experiencing, and I’m thankful to have had the opportunity to hone my skills and grow as a professional and individual at Edelman.

Molly Martin graduated with a dual MA in International Relations and MS in Public Relations from the Maxwell and Newhouse Schools at Syracuse University. The program has been transformed into the Public Diplomacy and Global Communications graduate program. Molly also interned at USAID and UN Peacekeeping. She currently works at Edelman full time.

Public Diplomacy and Global Communications Program
Maxwell-in-Washington Program

Molly Martin, Strategic Communications at USAID

Michaela Eagan’s Hip-Hop Diplomacy

This spring I had the opportunity to work as the Communications and Marketing Fellow at
Meridian International Center. Meridian is a nonprofit center for diplomacy and global
leadership that “strengthens U.S. engagement with the world and accelerates collaboration
through the exchange of leaders, ideas and culture”.

My Fellowship was housed in Meridian’s cultural diplomacy department. The Meridian Center
for Cultural Diplomacy works with the U.S. Department of State, American embassies around
the world and the D.C. diplomatic community through exhibitions, cultural exchanges and
programing.

One of my main responsibilities was working on the Next Level USA hip-hop exchange
program. An initiative of the U.S. Department of State, the University of North Carolina at
Chapel Hill and Meridian International Center, Next Level USA host exchanges of MCs, DJs,
hip hop dancers, beatmakers, beatboxers and graffiti artists who conduct workshops, lead jam
sessions and lecture demonstrations in host countries. The second focus of my fellowship was
the creation of a separate exhibition website to host digital exhibitions and act as a virtual archive
for the department’s past exhibitions.

As most of D.C. moved to telework this spring, I was able to continue my work at Meridian
remotely. With these changes came the opportunity to assist the department in transitioning many
of its programs to virtual experiences and develop communications strategies to support
Meridian’s ongoing cultural diplomacy efforts.

As a Public Diplomacy student, it was a rewarding experience to take theories out of the
classroom and implement them in tangible ways through the day-to-day activities of cultural
diplomacy.

Michaela Eagan is a recent graduate of the MAIR/MSPR joint degree program. She also interned during the summer of 2019 at More Europe as part of the The European and Global Internship Program in Brussels.

MAIR/MSPR Program at the Maxwell and Newhouse Schools
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Michaela Eagan, Cultural Diplomacy in Brussels

Emma Diltz at Department of State’s Press Office

The Office of Press Relations at the U.S. Department of State is the hub of media activity at the Department. It works directly with journalists to disseminate the Department and Secretary’s messages to the media and the public concerning U.S. foreign policy. It also helps staff the Secretary’s events and travel, whether domestic or abroad.

As an intern, I’ve had the opportunity to really get to know how the Department functions. I also helped staff multiple events, such as the roll out of the 2019 Trafficking in Persons Report, the Ministerial to Advance Religious Freedom, and the 230th anniversary of the Department of State. While working, I have met dignitaries from different countries and helped members of the press gain access to cover events.

Emma Diltz had the opportunity to staff the 230th anniversary celebration where Dr. Henry Kissinger spoke

While these major events were interesting to experience, and they change based on administration, the main day-to-day functions are consistent and what keeps the office running. Much of my job consisted of working with journalists to understand the major topics of the day and delivering those queries to the various bureaus’ Public Affairs Officers. They delivered their guidance to the spokesperson on those queries so then she is ready to answer them at the podium on press briefing days. On days the spokesperson and Secretary traveled, I compiled the virtual guidance into a memo and sent it to the officer director, who delivered it to the spokesperson.

As the press office, it’s the outreach team’s job to set up interviews for the Secretary. This includes knowing who is interviewing him. Part of my job as an intern was to write short biographies of journalists who were interviewing him, and draft that into a memo for his front office.

Emma Diltz, Department of State, Press Brieffings room
A regular part of Emma Diltz’s internship was helping and attending Department Press Briefings.

Much of my internship allowed me the opportunity to shadow press officers and understand the rotations they do in their jobs. Each officer has a different task every day, and through my time at the Department, I now have a better understanding of each. The Fourth Estate continues to be one of the most important pillars of democracy, even when leadership doesn’t always see it that way.

While we’re in a tumultuous time with the way the government interacts with the media, my few months at the Department of State Office of Press Relations showed that, regardless of the message coming from the heads of the departments, there are truly good people doing important work in these agencies. The collaborative effort by the press office and the journalists showed that there doesn’t need to be animosity between the groups, and there’s much more room for understanding than it looks like from the outside.

Emma Diltz is currently finishing a joint Master of Arts in International Relations and Master of Science in Public Relations degree at the Maxwell and Newhouse Schools.

MAIR/MSPR Program at the Maxwell and Newhouse Schools
Maxwell-in-Washington Program
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Maggie Callahan Gets Rewards Tenfold with Aythos in Nepal

Nepal is not for the faint of heart. In the two months I lived there, I vomited from dust induced coughing a dozen times; made countless emergency visits to a squatty potty; got over 20 bed bug bites and seven leach bites; rode in a jeep with people hanging off the sides and sitting on the roof up a narrow winding mountain road; and survived countless motorbike rides through rush hour traffic without holding on to the man driving. Surprisingly, I would do it again, and I would recommend an Aythos Nepal internship to anyone ready to overcome these challenges for rewards tenfold.

Maggie Callahan assisting with health education
Maggie Callahan (2nd from left) assisting in women’s reproductive health trainings in Kathmandu

As an Aythos Nepal intern, no two days are alike, but each day brings new tasks and ways to effectively and meaningfully contribute to the work of the organization. My days in the office ranged from: leading and planning evaluation and monitoring trainings for staff, formulating needs assessments and surveys, researching for women’s empowerment and agriculture projects, assisting in program planning, and cutting out fabric pads for upcoming trainings.

My days outside the office, however, were my favorite. In the field, I hiked along the most beautiful mountains I’ve ever seen, learned and performed local dances, assisted in feminine hygiene and sustainable livelihood projects, and traveled to parts of Nepal that tourists never see. As for the places tourists see, my time off during the weekends and flexible schedule allowed me to travel to well traversed areas of Nepal as well.

Maggie Callahan at Nepalese Temple
Maggie Callahan traveling on free weekends throughout Nepal

Ultimately, my internship with Aythos Nepal was one of the most challenging experiences of my graduate school career. It pushed me out of my comfort zone professionally, culturally, physically, and mentally. It was an immeasurably valuable opportunity to constantly practice and refine the intercultural communication and program planning and evaluation skills that will be the cornerstone of my future career. For students ready for the challenge and eager to have an internship that gives them real experience, Aythos Nepal is the perfect fit.

Maggie Callahan is completing her joint MAIR/MSPR degree at the Maxwell and Newhouse schools at Syracuse University.

Maggie Callan at a Nepalese Temple
Maggie Callahan traveling on free weekends throughout Nepal

Maggie Callahan (Center) with her Aythos colleagues
Maggie Callahan (center) and her two supervisors at Aythos, Shanti Magar (left) and Samikshya Shrestha (right)

MAIR/MSPR Program at the Maxwell and Newhouse Schools
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Leah Knobel Furthers Understanding of Human Rights

The National Endowment for Democracy (NED) is a private, non profit organization dedicated to the growth and strengthening of democratic institutions around the world. Each year, NED makes more than 1,600 grants to support the projects of non-governmental groups abroad who work for democratic goals in more than 90 countries.

Leah Knobel at the National Endowment for Democracy
Leah Knobel at NED

This summer, I had the opportunity to serve in the Endowment’s Office for Governmental Relations and Public Affairs; the office is responsible for maintaining relationships and strengthening NED’s reputation with lawmakers on Capitol Hill to advocate for our annual appropriation, as well as all communication functions of the organization.

As an intern, I worked on a diverse set of initiatives and projects. On a weekly basis, my responsibilities included cultivating a weekly update of legislation and hearings of relevance to NED, writing memos for hearings attended on the Hill, fulfilling FOIA requests, scheduling meetings with lawmakers and their staff, and assisting the public affairs team with communications outreach. I also worked on several long-term projects, including an extensive media list and the digitization of NED’s Annual Report .

I was fortunate to attend some of the Endowment’s major events. My first week coincided with NED’s annual Democracy Awards, which honored three defenders of human and religious rights in China. The Endowment regularly hosts discussions, panels, and guest speakers at its office; I attended countless events featuring experts in the areas of democracy promotion and human rights.

My experience with NED has helped refine and further my understanding of the world’s most pressing human rights issues and how the Endowment addresses them by supporting civil society movements abroad. My exposure to government and congressional relations work was by far one of the most valuable takeaways of my summer–the insight into Capitol Hill and the skills gained will serve me well into the future as a public diplomacy professional.

Leah Knobel is a MAIR/MSPR student at the Maxwell and Newhouse Schools at Syracuse University.

MAIR/MSPR Program at the Maxwell and Newhouse Schools
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