Tag Archives: Public Diplomacy

Linsey Armstrong Reaches Global Audiences

Women Political Leaders (WPL) Global Forum is a nonprofit and nonpartisan global network of female politicians, including Presidents, Prime Ministers, Parliamentarians and Mayors. This summer, I had the opportunity to serve this organization as a communications intern, working to further the organization’s mission of increasing the number and influence of women in political leadership roles across the globe.

As a member of the communications team, I worked on numerous initiatives, campaigns and events under the organization’s umbrella, including WPL Summit 2018, the #Girl2Leader campaign and the Women Leaders Global Forum event. For these events and campaigns, I coordinated and implemented multi-channel communications plans. My primary tasks included: branding and strategy implementation; social media content creation, management, reporting and analysis; graphic design; copyediting and proofreading; media and press relations; and campaign coordination with current and former women political leaders. I was also able to represent the organization at outreach events with partners and was given the opportunity to attend the global launch of the #SheIsEqual campaign.

Linsey Armstrong (right) Attending the launch of the #SheIsEqual campaign

A task near and dear to my heart was coordinating communications for the #Girl2Leader campaign, which aims to get girls involved with and interested in politics. I was provided the freedom to try new things and grow the brand’s social media presence in innovative ways. It was rewarding to be promoting a cause that can have such a vital impact on the world.

My experience working for WPL was incredibly rewarding and helped me grow in countless ways. I was able to refine and further my strategic communications and graphic design skills, as well as explore other opportunities like media outreach and press relations. Working in a diverse, multicultural office that communicates with global audiences was a valuable experience. This internship also provided me with great insight into the structure of international nonprofits and working with high-level political leaders from around the world.

I am excited to be continuing my work for WPL remotely while returning to school in Syracuse!

Linsey Armstrong is pursuing her joint MA International Relations and MS Public Relations (MAIR/MSPR) degree  in Spring 2019.

Linsey Armstrong outside the WPL office in Brussels, just down the street from the European Commission

MAIR/MSPR Program at the Maxwell and Newhouse Schools

Public Diplomacy Internships in Brussels Program

All Global Programs

Assil Alnaser Focuses on European Media in Brussels

The Brussels program gave me the opportunity to complete an internship with OPEN Media Hub. OMH is a project for networking, on-the-job training, and support to media professionals across the EU Neighborhood. The project is funded by the EU and implemented by a consortium led by Thomson Foundation (UK), including Action Global Communications Ltd (Cyprus), European Journalism Centre (Netherlands), France Medias Monde (France), Free Press Unlimited (Netherlands), Market & Opinion Research International Ltd (Ipsos MORI) (UK) and Particip GmbH (Germany). The project includes a series of capacity building, production and networking activities, including the organization of a number of different types of training and exchange events for journalists in each of the 17 countries in the Neighborhood area of the EU.

The main advantage of the Brussels internship is the various networking opportunities. The time of the program is full of events and conferences. By following these events, I had a fantastic opportunity to meet different people working on Middle Eastern and migration issues.  Another advantage of this internship is that it helped me to identify the particular area to write for my independent study. Working in the media sector helped me understand the media impact on migration policies in Europe. It gave me the courage to write on the topic. I met many figures in the field and did  semi-structured interviews with them for my independent study. It is also worth mentioning that having an internship in Brussels is so beneficial for your CV as it demonstrates experience in various countries.

European Commission

On the whole, the Brussels program was a useful experience. I have gained new knowledge, skills and met many new people from different fields. I achieved several of my learning goals. I got insight into professional practice. I learned the various sides of working within a European institution. It has also improved my skills in reporting for media and strengthened my professional ability to work in a multicultural environment.

The speakers’ sessions that were part of the course were linked directly to working with European institutions. This program was an excellent opportunity to test out the skills that I developed in Maxwell. For example, I transferred the academic writing skills that I learned in Maxwell to write a featured article that was published on the OMH website.

I am satisfied with my experience in Brussels as it perfectly matched my career plans to gain more expertise, as well as more exposure to different organizational systems in order to become a better professional.

Assil Alnasser is a recent graduate of the Maxwell School’s MAIR program.

Assil Alnaser in Brussels
2018 SU Brussels Program Participants

MAIR Program at the Maxwell School

Internships in Brussels Program

All Global Programs

Amery Sanders, LGBTI Rights at European Parliament

Amery Sanders is a MAIR student focusing on human rights.

From May 25th through July 14th, I lived and worked in Brussels as part of Syracuse University’s Public Diplomacy program.  While not a Public Diplomacy student myself—I’m a graduate student pursuing the MA International Relations (MAIR) degree—I chose the Brussels program for its abundance of opportunities in my interest areas of human rights, diplomacy, and international NGO work.  I was incredibly fortunate enough to secure an internship at the Brussels seat of the European Parliament, one of the three core legislative institutions of the European Union.  I served as a trainee in the office of dynamic Finnish MEP Sirpa Pietikäinen.

Amery Sanders’ last day at work, below the third-floor bridge of the EU Parliament bearing the official institutional logo

I reached out to MEP Pietikäinen’s office because of her work in the leadership of the European Parliament’s Intergroup on LGBTI Rights, a coordinated cross-party effort by MEPs to advance and support the rights of LGBTI people.  As a queer graduate student with a professional and academic focus in international transgender human rights, securing a place in her office meant I was able to work right at the heart of the European Union’s LGBTI-centric activities while also gaining in-depth understanding of EU institutional and legislative work.

During my seven weeks in Brussels, I split my time between doing administrative work for the MEP, working with Intergroup Secretariat Juliette Sanchez-Lambert, and doing research around the MEP’s special interest areas of queer freedom of movement, employment discrimination, partner and family rights, health care discrimination, and asylum rights.  I attended Parliament events around LGBTI issues and was privileged to be able to attend the 7th European Transgender Council, an annual conference hosted by TGEU, the largest transnational member organization of transgender activists in Europe.  Over the course of the internship I worked to develop a reference packet on individual LGBTI topics, to be used by MEPs and other officials as a resource guide in the lead up to the 2019 parliamentary elections.  Of especial significance to me personally, I was asked to give critical feedback on the Fundamental Rights Agency’s EU LGBT Survey; my critiques and suggestions were taken to a Vienna meeting to help determine the structure and content of the next version of the survey.

Materials from the 7th European Transgender Council, including their Strategic Plan, self-critical Anti-Activity Report, policy supporting sex workers, and guide for working with the United Nations

Brussels was a city both beautiful and politically complex, and I was deeply satisfied by my time there—by the work I was able to do, the connections I was able to make, and the knowledge I was able to gain.  I feel like I was able to get exactly the glimpse “behind the curtain” of transnational LGBTI-centric rights work that I have heretofore been unable to access.  It’s re-energized me in a way I could only have hoped for, and which I think will serve me well as I go forward in my academics and my career.

Exterior view of the European Parliament building in Brussels–or at least one small corner of it!

Public Diplomacy Internships in Brussels Program

Maxwell’s MAIR Degree

Jena Daggett, Humanitarian Assistance at DOD

Jena Daggett is a recent alumni of the joint MA International Relations and MS Public Relations (MAIR/MSPR) degree between the Maxwell and Newhouse Schools.

Jena Daggett

For my Spring 2018 semester, I interned in Colorado Springs at the headquarters for NORAD and the United States Northern Command . I was placed within the J9 Interagency Directorate in the Civil-Military Cooperation Division. My role was as a Humanitarian Assistance Analyst working with Mexico and The Bahamas.

In this role, I worked directly with different partners, especially the consulates and embassies, to facilitate humanitarian assistance projects in under served communities. My role as an action officer began in the conceptualization phase (discussing and researching needs in different communities across the two countries) and continued through the evaluation phase, with many steps in between necessary for success.

My first project concerned a prosthetics oven in Tijuana; the donation ceremony included several Mexican and American leaders and has already helped to impact individuals with physical disabilities in that state, who previously did not have access to medical prosthetics for missing limbs. A later project heavily utilized my second degree for Public Diplomacy, in that the press release I drafted was used in several Mexican outlets following collaboration between the Coast Guard, Department of Defense, Department of State, and local non-governmental organizations in Mexico.

The experience I gained throughout this semester has truly been eye-opening and exceptional. I did not have a strong understanding of this component of the DoD’s work and am thrilled I was able to apply the skills I gained at Maxwell and Newhouse to help improve our nation’s strategic relationships.

NORAD & USNORTHCOM

Joint MAIR/MSPR degree from the Maxwell and Newhouse Schools

The Newhouse School

The Maxwell School

Alexcia Chambers, Civil Support Planning at NORAD & USNORTHCOM

Alexcia Chambers completed her joint MA International Relations and MS Public Relations (MAIR/MSPR) degree  in Spring 2018. During the program she was also a virtual intern with the U.S. Department of State and an intern at ProDialogo, a Peruvian peace NGO in Lima.

Peterson Air Force Base in Colorado Springs, Colorado hosts several important Headquarters for the Department of Defense (DOD). From January to May, I had the privilege of interning at the North American Aerospace Defense Command (NORAD) & U.S. Northern Command (USNORTHCOM), a bi-national Headquarters with the United States and Canada that is tasked with homeland defense, civil support, and security cooperation.

The headquarters is divided in nine directorates and numerous special offices. During my time at N&NC, I worked in the Strategy, Policy and Plans Directorate (J-5). The J-5 develops strategy, doctrine, policy, plans, and security cooperation activities within the Interagency, and with multi-national allies like The Bahamas, Canada and Mexico.

The Civil Support Plans branch of the J-5—where I worked—focuses specifically on planning for incidences within the U.S. and its territories that require the DOD to support the Federal Emergency Management Agency (FEMA) as it coordinates national-level responses in the homeland.

As a Joint Operations Planner, I led the development, coordination, and briefing of the Mission Analysis for the FY19 priority-focus planning scenario, the New Madrid Seismic Zone catastrophic earthquake. This project brought me to Franklin, Tennessee where I briefed the plan at Joint Exercise Life Cycle (JELC) meetings for Ardent Sentry exercise development.

Separately, I also worked on an effort to improve the way the critical transportation community conducts assessment during a response. The template I created was adopted by FEMA Headquarters and will be exercised in the 2018 National Level Exercise, with the intention of later incorporating it into all future FEMA responses.

Before coming to NORAD & USNORTHCOM, I had no idea about strategic planning. Four months later, gaining employment as a strategist is my main goal. Planning encompasses so many important skills championed by the Syracuse Public Diplomacy program—strategic thinking, crisis management, building bridges between entities, breaking down complex problems into smaller pieces, etc.—and channels that energy into improving the way our government works for the people. The work is extremely fulfilling, and I am grateful to this internship for guiding me in this direction.

Alexcia Chambers

Transforming Conflict in Peru by Alexcia Chambers

Joint MAIR/MSPR degree from the Maxwell and Newhouse Schools

The Newhouse School

The Maxwell School

Transforming Conflict in Peru by Alexcia Chambers

Alexcia Chambers is a current Public Diplomacy student who will complete both a Master of Arts in International Relations and a Master of Science in Public Relations by the spring of 2018.

This summer, I had the opportunity to intern in Lima, Peru at ProDiálogo, a civil association that works in conflict resolution and transformation. Given Peru’s landscape, many of its social conflicts revolve around the extractive industries and their interactions with Peru’s government and indigenous communities. ProDiálogo describes conflict as a natural part of human relations—an expression of the disagreements between the interests and needs of those involved. As an intern at ProDiálogo, my job was to analyze the interests and needs of those involved in two separate cases: Las Bambas mine and the Saramuro/Saramurillo oil pipeline.

One of the community projects Alexcia facilitated with ProDiálogo. She is pictured in the bottom right.

Seeing as these are both long-term, ongoing conflicts, my first step was to wrap my head around what was happening in these two cases and why. As with all conflicts, dynamics change over time and different personalities play a major part in what gets done and how. Once I understood who the major players were and the role they played in each conflict, I set out to understand the current state of play. To do this, I engaged most with Peru’s ombudsman’s office—Peru’s public defender tasked with (1) protecting the constitutional rights and freedoms of individuals and the community, and (2) monitoring the performance of the state in carrying out its obligations to the people.

In my two months of developing contacts with the ombudsman’s office and interviewing local indigenous leaders, one lesson stood out: the importance of credible state institutions. In socio-environmental conflict, the interests of private industry, private citizens, and government inevitably intersect. In the two cases I analyzed, private citizens (indigenous communities) often feel that the state institutions built to protect their rights are instead more concerned with protecting the broader national economic agenda. In other words, the people see the government as the chief ally of extractive companies, and therefore an enemy of the people.

Alexcia Chambers.

My relationships and research in Peru allowed me to take broader insights like this one and hone in on the individual people, ministries, and offices involved. Systematically analyzing the needs and interests of government officials, community leaders, and company executives better equip impartial third party actors like ProDiálogo to help transform these conflicts into opportunities in the future.

Alexcia Chambers, Civil Support Planning at NORAD & USNORTHCOM

Public Diplomacy at Maxwell

Robert Gaudio Applies Maxwell Skills in Argentina’s NGO Sector

Robert Gaudio is a Public Diplomacy student who will complete both a Master of Arts in International Relations and a Master of Science in Public Relations by the spring of 2018.

I was fortunate enough to spend the summer of 2017 in Buenos Aires, Argentina as the Investor Relations Intern for Red Argentina para la Cooperaciòn Internacional (RACI). RACI is a network of Argentine NGOs working toward equal and effective distribution of aid and funds throughout Argentina. In conjunction with the multi-national organization, CIVICUS, RACI seeks to create a conversation between citizens, civil society organizations and those who hope to invest in their causes.

Buenos Aires street scene.   Photo credit: Kevin Dooley (Source)

While at RACI, I attended and facilitated events for and with partner organizations, created funding calls, helped launch an online platform that tracks Argentina’s progress toward the UN sustainable development goals, and did my fair share of translating.

Every project I worked on and event I attended were full of invaluable experiences. From learning how to navigate foreign embassy funding calls to facilitating conversation about meaningful issues in my second language, each day was new, exciting and always surprising. I was pleasantly surprised how much of what I learned about cross-cultural communications in my Newhouse & Maxwell courses translated to professional scenarios. I would say that I used every bit of my skills acquired over my first year at Maxwell, down to things in my statistics course, that I never thought would be relevant to my professional career.

Robert Gaudio.

This internship was also incredibly influential to my personal development; I gained a lasting appreciation for my peers and colleagues who study and work in a language other than their native tongue. As you can imagine, the work was both fulfilling and challenging- but I also was able to have a bit of fun! Buenos Aires’ proximity to Uruguay and the rich climate and diversity of Argentina made for full weekends.

Having the opportunity to travel abroad to both work and experience a new culture has made me a better person, student and (hopefully!) a more attractive job candidate.

Mary Johnson Practices Cultural Diplomacy in Brussels

Mary Johnson is a current Master in Public Diplomacy student at the Maxwell School. She participated in the Public Diplomacy Internships in Brussels Program.

This past summer, I interned in Brussels, Belgium with More Europe – external cultural relations and the Cultural Diplomacy Platform. These organizations are funded by the European Commission and supported by a consortium of European cultural institutions, namely the British Council, Institute Francais, The Center for Fine Arts (BOZAR) in Brussels, the European Cultural Foundation, European National Institutes for Culture (EUNIC) and the Goethe Institut – which housed the offices of the aforementioned organizations.

Most of my responsibilities early on involved social media management. I surveyed what platforms the organization had, how they were being used and created strategies and content to promote upcoming events, including the signature workshop of the Platform – the Global Cultural Leadership Programme (GCLP). Although I didn’t have the chance to travel with my team to actively participate in GCLP 2017 in Athens, Greece, I learned a lot about international cultural engagement and the depth of cultural workers concerning cultural diplomacy. All of the participants had different expertise, yet they were all working to improve the arts and culture within and outside of their home countries. It was also a chance for me to see program implementation that aligned with the goals outlined in the new EU strategy towards external cultural relations.

Later on in my experience, I researched issues in Turkey and met with policy experts at DG NEAR and DG EAC in preparation for More Europe’s cultural relations workshop later this year regarding EU-Turkey cultural relations. It was great learning more about the EU and different delegations while also learning about Turkey and its relationship with the EU. In addition to workshop planning, I also wrote a position advocacy paper on the importance of cultural diplomacy for both the EU and the US, highlighting strengths and areas of opportunity for both actors going forward.

Mary Johnson at More Europe.

Working with these organizations gave me hands-on experience in the cultural sector which allowed me to engage in cultural diplomacy – something I am extremely passionate about. I saw everything from arts funding initiatives to forming new partnerships and the role of governments in facilitating cultural relations endeavors. Prior to this, I knew I wanted to pursue cultural diplomacy long-term, but I wasn’t sure what that would flesh out as for a career. I left Brussels with a clear understanding of how the EU engages in cultural diplomacy and the variety of paths regarding cultural relations I can pursue.

Public Diplomacy Internships in Brussels

More Global Programs

Aaron Mwewa, Living My Dream at UNICEF in NYC

Aaron Mwewa is a Public Diplomacy student who will complete both a Master of Arts in International Relations and a Master of Science in Public Relations by the spring of 2018.

Aaron’s first day at HQ in New York City.

This summer, I was privileged to live my dream — to intern at the United Nations Children’s Fund Headquarters in the Communications for Development (C4D) Section in New York. All of this was made possible thanks to Syracuse University’s robust alumni network. Being interested in the work of the U.N., I took a class with distinguished Prof. Catherine Bertini called “United Nations Organizations: Managing for Change.” Throughout the course, I met former Syracuse University students, including Ms. Shannon O’shea who connected me to Senior C4D Advisor Dr. Kerida Macdonald, under whom I currently work.

My supervisors were so happy with my performance that they decided to extend my internship until Nov. 14, 2017, which is for another three months approximately. I will be doing the extended part virtually and visit the New York office whenever I get the opportunity. What helped me to hit the ground running is the fact that I had been doing work with the same office even before the internship officially began.

This internship is a perfect fit for me, as my ambition is to become a thought leader in Africa in C4D, because I am convinced that communication must be at the heart of any sustainable development effort as it can help to bring those on the margins of society to the table. When women and children are brought to the table, their families have a chance to benefit more from any key social outcomes. For me, there could be no better stage than UNICEF on which I could practice and learn about this evolving field.

While at UNICEF, I helped develop a draft research outline for the forthcoming research on the digital engagement of youths in conversations on developmental issues. This research will take place in 37 countries. I was also essential to putting together theatre for development best practices through a compendium which is scheduled to be published soon. With the assistance of the country offices, I packaged many stories that will be used in the book.
The highlight of my internship was being asked to edit the final draft of the C4D online course designed for UNICEF employees and those who are passionate about the field. This course will help to create other champions like me, who will use C4D to create real impact in the lives of children by giving them a voice. This way, I would have contributed in real Maxwellian fashion to making the world a better place, because a voice for children is a voice for the future.

Aaron Mwewa Learns the Importance of Passion at UNICEF

Jeff Marshall & the Tick Tock of OECD

Jeff Marshall is a recent graduate of the Public Diplomacy Program, where he earned a Master of Arts in International Relations and a Master of Science in Public Relations. He also received a prestigious Boren Fellowship, which he used to study Urdu in Lucknow, India.

This spring, I had the opportunity to join the Organization for Economic Cooperation and Development (OECD) at its Washington Public Affairs and Communications Center. The OECD is an international economic and social policy forum comprising thirty-five of the world’s leading market democracies, and the Washington Center serves as a support and outreach center for the organization’s headquarters, which are located in Paris.

Joining an international organization at the beginning of a new presidency was a fascinating experience. While communicators generally focus their efforts on external engagement, listening, monitoring, and evaluating are equally important aspects of a communicator’s role. As such, much of my initial work at the Washington Center was focused on keeping up with developments in the White House, noting potential sensitivities, and reporting to the Secretary-General’s office in Paris. Given the wide range of policy areas (from chemical testing guidelines to taxation) the OECD produces data and research on, these tasks served as crash courses on a variety of issues and debates.

In addition to monitoring and reporting, I was also tasked with identifying potential areas of cooperation between the public affairs and sales and marketing staff at the center. This entailed examining content released leading up to a major OECD publication, developing processes for sharing content, identifying shared audiences, and, ultimately, producing a series of recommendations for the center. The project provided me with unique insights into how international organizations market their research, conduct outreach, and generate interest in policy issues. The project also afforded me the opportunity to reflect and share my observations and suggestions for improvement.

The exciting conclusion to my internship was a visit from the OECD’s Secretary-General, Ángel Gurría, for the World Bank-IMF Spring Meetings. In preparation, the entire office went into overdrive. We were in a constant process of confirming meetings, arranging (and re-arranging) schedules, and tirelessly reviewing the run of show, or as we referred to it, the “tick tock” to ensure that the Secretary-General’s visit would run smoothly. The entire process was an excellent exercise in team-building, and while I wouldn’t want to be planning such visits every day, it was a phenomenal learning experience.

My time at the OECD Washington Center was undoubtedly time well-spent. Given that it is a small office, I was truly able to immerse myself in most of the Center’s activities, which provided for a highly stimulating and enriching professional experience.

Jeff Marshall with Ángel Gurría, Secretary-General of the OECD

Learn more about the Washington Public Diplomacy program