This spring I had the opportunity to put my public diplomacy classes to work at Edelman, a multi-national public relations firm, in Washington, D.C. As a Communications Intern for the “Sectors” pillar of Edelman’s business, I supported health, federal, public affairs and private sector clients ranging from health advocacy groups to international governments and corporations.

Edelman Office in Washington, DC
Edelman Office in Washington, DC

While there was no “typical day” at Edelman, my main responsibilities included supporting media relations by monitoring client coverage, coordinating media audits and researching the international and domestic media landscapes, as we advised clients on the best way to break through the noise and share their stories. I also regularly conducted research to back up our client work and support new business pitches (several of which we won!). As an intern, I was constantly learning on the job and being challenged to do my best work and stay on my toes to anticipate client needs in our fast-paced world.

This became more necessary than ever as we watched the Covid-19 pandemic unfold last spring. In a sort-of baptism by fire, I went through a crash course in crisis communications as we began to advise clients in a range of industries on the best practices for communicating during this difficult time.

While the pandemic certainly upended my experience – to the point that I had to finish my internship remotely – I learned many important lessons that I’ll take with me as I start my career. Clear and effective internal and external communication is critical for any organization, especially during an international crisis such as the one we’re experiencing, and I’m thankful to have had the opportunity to hone my skills and grow as a professional and individual at Edelman.

Molly Martin graduated with a dual MA in International Relations and MS in Public Relations from the Maxwell and Newhouse Schools at Syracuse University. The program has been transformed into the Public Diplomacy and Global Communications graduate program. Molly also interned at USAID and UN Peacekeeping. She currently works at Edelman full time.

Public Diplomacy and Global Communications Program
Maxwell-in-Washington Program

Molly Martin, Strategic Communications at USAID