Public Diplomacy

Rosalina Jowers Explores Stewardship in Asia

Rosalina Jowers is a second year graduate student in the joint MAIR/MSPR Public Diplomacy program. She was a research assistant for the Public Relations department of the S.I. Newhouse School of Public Communications and is currently a research assistant in the Tully Center for Free Speech during the fall of 2016. She participated in the Singapore Summer Internship Program during the summer of 2016 and interned with the Stewardship Asia Centre.

This summer, I had the opportunity to intern with the Stewardship Asia Centre in Singapore. Throughout my three months in the position, I worked as both a research assistant and a public
relations and marketing intern for the team.

SAC is a thought-leadership center based in Singapore that conducts research and holds regional events to advocate for corporate stewardship, governance, and responsibility in the private sector. The center holds an annual event inviting international business leaders, CEOs, investors, and government officials to discuss best practices, challenges, and emerging themes that impact corporate stewardship and add to the existing literature. Within their Knowledge Center, SAC produces white papers, media articles, and has recently published a book about the necessity and prevalence of stewardship internationally.

Due to the small size of my team, I played a multifaceted position and was able to become thoroughly involved in various roles. My primary role was to contribute to SAC’s Knowledge Center by conducting research about stewardship in regards to cultural differences, family businesses, and sovereign wealth funds. I compiled my findings into three separate research articles that will be published within the Knowledge Center and used for future book publications and media articles.

Secondly, I worked with SAC’s public relations team in event planning, media relations, and brief writing. SAC’s annual roundtable event was held towards the end of my internship, and I was able to help with the planning, implementation and evaluation of our media and event strategies. I helped pitch and coordinate with media personnel, assist in interviews with key speakers, and ensure the smooth running of the event. For SAC itself, I was able to create the
event insights report, informational videos about the center and the event, and also create briefs for the center’s CEO for his regional speaking platforms promoting stewardship and CSR.

Lastly, I worked with the marketing team in promoting the center’s first publication, Inspiring Stewardship. In collaborating with the book’s publisher, Wiley Asia, I helped create a marketing plan for both the regional and international promotion of the book, communicate with key media contacts in Singapore, and plan a book launch event that will be held in Singapore this upcoming fall.

Aside from the valuable experience I gained throughout these varying roles, I was able to network with a variety of top executives from the Southeast Asia region to expand my network and acquire valuable contacts for the future. Thankfully and because of this experience, I gained valuable insights into the work, social and political environment of Singapore, and was able to explore the region unlike I have ever been able to before.

Rosalina Jowers at Temasek's Stewardship Asia Centre
Rosalina Jowers at Temasek’s Stewardship Asia Centre

Charlene Cordero Learns How the Private Sector Advances Public Policy

Charlene Cordero is currently taking advantage of Maxwell’s World Partner Program with Sciences Po in Paris, France, where she is taking graduate courses and honing her French language skills even more.

This summer I worked as a Global Fellow at the Podesta Group (PG) in Washington, D.C. As an international security student with substantial work experience in be public sector, I wanted to spend the summer learning how the private sector can aid foreign and sovereign entities in advancing their public policy interests in Washington. PG allowed me to work closely with an exceptional team of public policy experts, dive into foreign policy issues that I would usually not be exposed to, and perfect my memo writing skills.

Though the caliber of PG and its staff made it a great workplace, the relationships I forged with my coworkers and other fellows became my favorite part of working at PG. I have honestly never worked somewhere where I felt so validated. Every time I completed a task or wrote a memo and sent them to the team, principals would reply lauding my good work and thorough memos. I often felt like my work did not call for such praise, as most went through numerous rounds of edits and comments with the team. But, the fact that the principals would take a few moments to reply how much they – and by extension the clients – appreciated my work made the whole experience a whole lot more fruitful.

Another great experience came from the exposure to issue areas that I would normally not know much about. At Maxwell – and for most of my life, if we’re being honest – I’ve strongly focused on Western Hemisphere issues due to my Dominican background and upbringing in the Caribbean. However, over the summer I learned more about the South China Sea dispute than I ever thought I would know. The research I did at PG allowed me to really learn about the conflict, the actors and issues at play and the potential international outcomes and reactions. I remember musing over the excitement I felt as I waited for the decision of the Permanent Court of Arbitration at The Hague and the potential reactions of China, the Philippines, and the United States. That was something I did not expect to learn this summer!

My summer at Podesta was a great introduction to the work the private sector can do in advancing public policy. I’m humbled and honored at the work I completed and relationships I forged and leave DC ready to apply my newfound memo writing skills and South China Sea expertise at the Maxwell school.

CCM-PG

Charlene Cordero with Shelby Jamerson, Global Fellow and Alyssa Hassett, International Policy Analyst. Charlene's closest coworkers PG.
Charlene Cordero with her closest coworkers at PG: Shelby Jamerson, Global Fellow and Alyssa Hassett, International Policy Analyst
Charlene Cordero at the Podesta Group
Charlene Cordero at the Podesta Group

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Janessa Price & JIU’s 50th Anniversary

Janessa Price is a Public Diplomacy student who will graduate with a Master of Science in Public Relations (MSPR) and a Master of Arts in International Relations (MAIR) through the Newhouse School and the Maxwell School at Syracuse University. She wrote this account of her internship in Geneva last summer.

This summer, I had the opportunity to intern in Geneva, Switzerland with the United Nations Office at the Joint Inspection Unit (JIU). Pursuing a career with the United Nations has been a goal of mine for quite some time so I was very excited to be presented with this opportunity.

The JIU is the only independent external oversight body of the United Nations system mandated to conduct evaluations, inspections and investigations of most of the UN’s programs, funds and specialized agencies.

While the JIU typically focuses on monitoring and evaluation, this year the Unit is celebrating its 50th anniversary and opted to launch a communications campaign to highlight the Unit’s work and achievements since its establishment. Since the Unit does not have someone internally who would typically perform this type of work, I as a public diplomacy student, had the opportunity to utilize the knowledge and skills I had acquired both at the Maxwell and Newhouse schools to help coordinate a series of activities and events to celebrate the Unit’s 50 years.

Since I’ve started at the JIU, my main responsibilities have included:

  • Providing support to the organization for events and the preparation of the communications campaign
  • Preparing and reviewing a series of public information/communications papers on various aspects of the history and the work of JIU
  • Designing and procuring a number of visual communication products to accompany written material
  • Drafting various materials (invitations, letters, etc) for outreach to various members of the United Nations and Geneva diplomatic community

My experience thus far has given me a glimpse into what work at a UN organization would be like, specifically in a communications role. While the role entailed a great deal of responsibility, I’ve felt thoroughly prepared because of my education at Syracuse University.

I’ve had the opportunity to learn the ins-and-outs of JIU while simultaneously getting a better understanding of the United Nations system as a whole.  Additionally, living and working in Geneva this summer has allowed me to meet with and learn from a number of individuals working with various international organizations, including a public diplomacy alum! Coming to Geneva has been one of the best decisions I have made both on a personal and professional level and I am happy I was able to take advantage of this opportunity.

Janessa Price, Suhyeon Lee, and Claudine Lim in Parc des Bastions, Geneva, Switzerland
Janessa Price, Suhyeon Lee, and Claudine Lim in Parc des Bastions, Geneva, Switzerland
Ivan Zhivkov, Janessa Price, and Program Director Werner Schleiffer at the Berner Munster (Bern Cathedral), Bern, Switzerland
Ivan Zhivkov, Janessa Price, and Program Director Werner Schleiffer at the Berner Munster (Bern Cathedral), Bern, Switzerland

Learn more about the Graduate Internships in Geneva Program

More Global Programs

Deborah Baldwin Does Coms for The Brookings Institution

Deborah Baldwin is a recent graduate of the Public Diplomacy program. She earned a joint Master of Arts in International Relations and a Master of Science in Public Relations from the prestigious Maxwell and Newhouse schools.

From introducing me to new tools and software, giving me opportunities to perform and learn more about research, and allowing me to gain hands-on experience in engaging with their target audience, The Brookings Institution’s communications department provided me with an unforgettable internship experience. I interned this past spring semester with the organization’s social media team, which was a great experience for me being a Public Diplomacy student with an interest in research. I got to not only read much of the great research published by the institution, but I also had the opportunity to learn how to best market it to their online public audiences through tweets, Facebook posts and Medium. I would then gauge how the audience interacted to it. In addition to learning how to market others’ research, I got to perform some of my own, writing reports to help determine the direction of the department’s iTunes U channel and giving recommendations on whether and how they should engage with their public over Snapchat.

The communications department was also open to letting interns get involved in other areas and meet people working outside of their own teams. When the events intern took a new job and left, I filled in for him, checking in guests at the events, helping facilitate discussions with panelists (one of whom was Deputy Secretary of State Anthony Blinken), and learning to use attendance tracking tools to add to my resume. I also made some really great friends with whom to try out the local restaurants.

Brookings has some awesome perks, including a great cafeteria with a specialty coffee machine, a library that not only allows interns to check out an unlimited number of books for up to four weeks, but is also staffed with the sweetest librarians you’ll ever meet and a bookshelf of giveaway books, and events that are free and open to the public. I frequented all of these things, especially the coffee machine. Not only did I see Anthony Blinken at a Brookings event, but I also got to see Gayle Smith, executive director of USAID, along with Justice Stephen Breyer, Turkish President Erdogan, and Sen. John McCain. I even got to see what may have been the largest protest in the history of The Brookings Institution, conducted by Amnesty International when President Erdogan came. From a public relations perspective, it was a good experience to see how an audience might react to a decision made by your organization with which they might not agree, so I got to take advantage of a learning opportunity by going outside and talking to protestors.

This internship allowed me to gain experience in digital communications and relationship building with organizational public audiences while also giving me insight into writing research and helping me to make new contacts in the policy sector. I especially enjoyed getting to know the faces behind the Brookings social media accounts, the YouTube channels and the Brookings Cafeteria Podcast, as well as some of the researchers of the number one research institution in the world.

Deborah Baldwin at The Brookings Institution.
Deborah Baldwin at The Brookings Institution.

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Public Diplomacy Program Allows Alex Jorgensen to Stand Out

Alex Jorgensen was a Public Diplomacy (PD) Student who completed a joint MAIR/MSPR. He finished his degree in the spring of 2016. PD students combine an MA in International Relations from the Maxwell School with a MS in Public Relations from the Newhouse School.

PD Alumni Alex Jorgensen
PD Alumni Alex Jorgensen

This semester I had the privilege of working as an Account Executive at JM Strategic Communications Group in Manhattan. JMSC’s mission is to supply a high-level strategic consultancy to public and private companies in their investor relations and public relations practices. Our mission is to combine business objectives with strategy to communicate effectively to shareholders and stakeholders a company’s story and performance.

JMSC logo

My daily activities consist of:

  • Drafting press/earnings releases
  • Media monitoring clients and peers
  • Developing investor presentations for clients
  • Fully develop & launched our company’s new website (jmscgroup.com, launched in February 2016)
  • Listen to and analyze quarterly earnings calls
  • Assist in running earnings conference call
  • Learn the fundamentals surrounding investor communication and initial public offerings
  • Gain knowledge of capital markets, the buy and sell side of wall street, and communicating a company’s story effectively both qualitatively and quantitatively

As I developed the basic skills to establish myself in the firm I felt that the Public Diplomacy program puts practitioners in a unique position to differentiate themselves. Students from the Public Diplomacy program have the skills to differentiate themselves through traditional public relations experience from practical PR curriculum, digital marketing, social media strategy, and an understanding of working with government officials while being a non-state actor. Through developing public relations strategies for particular clients, developing a network of Search Engine Optimization colleagues who bolster my digital media knowledge, and delivering on social media operations for in-house accounts and client accounts; I saw firsthand how lessons from the PD program applied directly to my daily routine.

Some key lessons from my practicum were that I learned the foundations of building marketing strategies for communicating the value of a start-up to new business and the general public, through the research and development of our company’s website. Possibly the most impactful lesson was in the balance between quality and timeliness. To become an expert in any field one must learn how to prioritize which tasks need to be treated with extensive detail, and which need to be turned at a speed that combines quality with timeliness. I do not think I have mastered this skill, but think that I am further than I imagined I could be in one semester’s time.

Another key application from Maxwell was knowledge about how the government functions, specifically with non-state actors. The government plays an important role in our operations. The sweeping regulations that came with Sarbanes-Oaxley, and the 2009 financial crisis have produced an environment in which public companies need to constantly be vigilant of the information they disclose in ensuring an equal playing field for all investors. Whether or not that playing field has been established is not up to the practitioners themselves, but taking accountability of their own day-to-day operations should produce a synergistic effect that ensures that playing field is intact. This experience was an incredible way to apply lessons from Maxwell and Newhouse to the beginning of my professional career in investor relations.

Kimberly Hatcher Uses Award to Partake in DC Opportunities

Kimberly Hatcher is a graduate of the Public Diplomacy (PD) program, where students earn a joint Master of Arts in International Relations and a Master of Science in Public relations from Syracuse Universities two most prestigious schools, the Newhouse School and the Maxwell School. All PD students are required to spend their final Spring Semester in Washington, DC.

My Global Programs Award funded three D.C.-centric endeavors: a research consultancy with the Center for International Private Enterprise (CIPE), a fellowship in the State Department, and an unintentional internship at the Center for Strategic and International Studies (CSIS).  At the conclusion of the Public Diplomacy degree program (M.A. International Relations, Maxwell School/M.S. Public Relations, Newhouse School of Public Communications), being able to study and work in D.C. for the final semester was not only a key factor in my SU enrollment decision, but additionally a vital maneuver in my career development.

Security clearances take (too much!) time, therefore much of my semester was spent attending South Asia events and networking with like-minded individuals at various think tanks and government institutions.  Through these interactions, I began my research consultancy with the South Asia department of CIPE, for which I am (still) slowly building an entrepreneurial ecosystem for the youth of Pakistan, currently comprising over 60% of their 200 million populace. However, as the conclusion of the semester loomed, and my internship requirement was yet to be fulfilled, I utilized the Maxwell-CSIS partnership to procure a part-time research position with the Wadhwani Chair in U.S.-India Policy Studies.

Just prior to the conclusion of my masters course of study, my clearance was approved and I began my fellowship at the Department of State. Originally a member of the India Desk, because of staffing shortages and my years of communications experience, I was transferred to the Press Office for the Bureau of South and Central Asian Affairs.  Currently I am the point for Central Asian press guidance, in addition to contributing to the Bureau’s social media, Indo-Pak, and Indian economic directions.  I am also press lead for this year’s U.S.-Pakistan Business Opportunities Conference, and am very fortunate to be able to say that I am doing exactly what I had hoped for upon entering Maxwell two years ago. Without the support of Maxwell’s Global Program Award, it would have been very difficult for me to pursue my career aspirations, and I am very grateful for every afforded opportunity.

Asma Jahangir, founder of the Human Rights Commission of Pakistan, and Kimberly Hatcher

Learn more about the Maxwell-in-Washington program

Networking with Alumni in D.C. and New York

Over the course of Spring break, Maxwell students had the great opportunity to visit various sites and attend coffee chats with alumni. They connected with people who worked at various organizations in Washington, DC and New York and learned a lot about opportunities in different fields. There is no doubt that this unique opportunity helped Maxwell students to  consolidate their careers.

Networking with Alumni in D.C. and New York

Maxwell alumnus David Bauer ’49 and the students he hosted on Roosevelt Island
Maxwell alumnus David Bauer ’49 and the students he hosted on Roosevelt Island

Excerpt:

Over the course of our spring break, approximately 60 members of our cohort traveled to Washington, D.C. and New York City to network and connect with Maxwell alumni who work in various professions in the public, private, and nonprofit fields.

The busy week’s networking festivities kicked off at the Center for Strategic and International Studies (CSIS), an internationally-focused think tank in D.C. that the Maxwell School has a unique partnership with. Throughout the D.C. leg of the trip, current students had the opportunity to attend site visits and coffee chats with a variety of organizations that had a Maxwell connection. The Office of Personnel Management, the Brookings Institute, the Congressional Budget Office, the Department of Energy, the World Bank, and Booz Allen Hamilton are a just few names of the many site visits our cohort attended. A group of MPA students attended the Center for Budget and Policy Priorities, a think tank that considers the needs of low-income and disadvantaged individuals and families. The most valuable trip for me was visiting the U.S. House Committee on Education and Labor, given its relevance to my interests in higher education and labor. After this visit, I was able to connect with a 2010 alumnus about a graduate summer fellowship opportunity starting in July. He even offered to connect me with the Fellow Coordinator and offered a recommendation.[…]

This article is published on the PAIA Insider blog.

Read the full article on the class’ activities>>

Students at the D.C. Public Schools site visit
Students at the D.C. Public Schools site visit
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MAIR students outside the Brookings Institution (Claudine Lim, Phoung Ha and Vahid Khatami from left to right)
MPA/MAIR student Vahid Khatami connecting with Maxwell staff
MPA/MAIR student Vahid Khatami (right) connecting with Maxwell staff Isaac Olson (center) and Dr. Ryan Williams (left)

Learn more about the Maxwell-in-Washington program

Yibing Tang Obtains Valuable Experience at UNOCC

Yibing Tang, with other Maxwell interns at UN headquarters.
Yibing Tang (center), with other Maxwell interns at UN headquarters

Yibing Tang is a Public Diplomacy student who will earn two degrees, a Master of International Relations and Master of Science in Public Relations. She is currently taking part in the Maxwell-in-Washington program while simultaneously interning at the Broadcasting Board of Governors in the Public Affairs Department in Washington, DC. Yibing wrote the following in August 2015.

This summer, I received an internship opportunity at United Nations Headquarters in New York City. I worked for three months at the United Nations Operations and Crisis Centre (UNOCC).

UNOCC is known as the “nerve centre of the United Nations”. The UNOCC provides support to senior leaders across the UN system, enabling informed, timely and coordinated decision-making and strategic engagement on UN field operations and crisis-related issues. UNOCC was established at UN Headquarter in a joint effort by 10 stakeholders, which represent the three UN pillars of peace and security, human rights and development. The UNOCC has three basic functions: situational awareness, crisis response support, and executive communication.

Although I was recruited by the Information Management Unit (IMU) of UNOCC, I also worked with two other major units: the Research and Liaison Unit (RLU) and the Watch Room. My major duties were related to graphic design, but I helped with lots of other works as well. For example, I assisted in the preparation of presentations and speaking points for operational briefings and other meetings on a regular basis. I helped to categorize historical political, security and humanitarian incidents according to reports from peacekeeping missions in the field. I created maps to visualize peacekeeping information, and designed several layout options for UNOCC reports.

My supervisor was very concerned about my own interests. He offered me opportunities to work with other units and departments besides IMU, which enabled me to explore UNOCC as a whole and get a synthetic knowledge of the centre. Other staffs in the office were also very helpful. They taught me everything from scratch, always answered my questions in detail, and shared their career stories and working experiences generously.

I really appreciate this internship experience, from which I consolidated my graphic design skills and obtained an overview of United Nations peacekeeping operations.

Town Hall briefing at a conference room Yibing Tang helped with the visual aids and presentation of Town Hall briefing
Town Hall briefing. Yibing Tang helped with the visual aids and presentation for the Town Hall briefing.

 

Na Ra Kim, Private Sector Engagement at UNICEF

Na Ra Kim is working on dual master’s degrees, an M.A. in International Relations and an M.S. in Public Relations, as a Public Diplomacy student at Syracuse University. She interned at UNICEF in Geneva, Switzerland last summer.

I have always believed protecting children’s rights is the most important task for civil society to be aware of and act on, and my interest in children and their rights was bolstered while studying in the Public Diplomacy program at the Maxwell School.

I interned at the United Nations Children’s Fund (UNICEF) in Geneva, Switzerland from May to August 2015. I worked under the Knowledge Management (KM) Specialist and Corporate Social Responsibility (CSR) team within the Private Sector Engagement Section in the UNICEF Private Fundraising and Partnership division.

As a Private Sector Engagement Officer, I provided ongoing technical support for knowledge management information on issues related to UNICEF’s private sector engagement. This included uploading content to their intranet site/Internet website, developing templates for collecting information, and drafting case studies and other related materials for newsletters. My role also included participating in conference calls, creating presentation materials and press releases, and supporting data collection and statistical evaluation. Additionally, I researched CSR in different industries (e.g., Food and Beverage, Garment, ICT, Extractives) and the way in which those sectors affect children’s rights and youth development. I also took notes at the Human Rights Council 29th session for the CSR team.

From this internship, I learned about development policy, advocacy, and communication strategy in general, but I mostly realized how important it is to share information and documents within the organization and how it affects the targeting of civil society and leads to its participation.

I would like to add it was a great chance to work with UNICEF staff members and other interns. I was fortunate to work with incredibly nice and sincere supervisors who truly wanted me to learn from my internship, as well as with interns who all encouraged each other to accomplish our goals. Also, it was an honor to meet incredible UN people, ambassadors, representatives and spokespeople during conferences and events. It was a turning point of my life and I really want to recommend this opportunity to everyone in Maxwell.

In addition to my internship, Professor Schleiffer’s lectures also inspired me a lot. He helped me understand the UN system and the history of international organizations in Geneva. Presentations from speakers who currently work at the UN, International Organizations and the Permanent Mission, were the part of his class that I definitely loved the most.

No doubts, Geneva is the most beautiful city to work, travel and dream in. You will find yourself enjoying cheese, chocolate and wine around the nearby lake after work. That’s Geneva.

Nara Kim, at the UN Headquarter, in Geneva
Nara Kim at UN Headquarter in Geneva

Vicki Tien, Public Information Intern at UNHCR in Washington DC

Lin Tien, Public Diplomacy student
Vicki Tien, UNHCR in Washington, DC, USA

Vicki Tien formerly interned at the World Food Programme in Geneva as part of the Geneva Summer Practicum. She is a MAIR student who will graduate in December.

This fall I had the opportunity to work at the United Nations High Commissioner for Refugees (UNHCR) in Washington, DC. UNHCR is the UN refugee agency mandated to lead and coordinate international action to protect refugees and resolve refugee problems worldwide. UNCHR’s Washington Office on the other hand is a regional office of UNHCR which specifically covers the United States as well as 27 countries and overseas territories in the Caribbean.

As a Public Information intern, I work closely with the Public Information officers and UNHCR Spokespersons for the US. I am responsible for several tasks, such as:

  • Monitoring news related to refugee issues and immigration policies in the US and the Caribbean, and preparing daily reports
  • Responding to requests from the US media and the public
  • Providing support for UNHCR campaigns and pitching to major media outlets
  • Disseminating press releases and other relevant documents on a timely basis
  • Attending congressional hearings and public policy forums pertaining to UNHCR and briefing staff.

In addition to my duties in the Public Information Unit, I also provide assistance to staff in other units as needed. For instance, I provided support to our External Relations officers during the High Commissioner’s visit to Washington. I also work directly with our Regional Representative for the Washington Office’s weekly reports.

There are several learning opportunities during the internship at UNHCR. In the beginning of the internship, units like the Resettlement Unit and the Protection Unit would provide intern training, which are open to every intern from every unit. From time to time, heads of different regional offices, such as UNHCR’s Jordan Representative and Americas Bureau Director, would visit the Washington Office to share the latest refugee situations in their regions with DC staff and interns. There is also a weekly UN in DC Brown Bag Series, featuring different speakers from various UN offices to introduce the mandates of different UN agencies and share their career advice with the interns.

Due to a surge in media attention for the Syrian refugee crisis around the globe, UNHCR’s Public Information Unit has been flooded with hundreds of media requests during the past few months. It is such a unique learning experience for me to join UNHCR under these circumstances as it has allowed me to gain first-hand insight into the work of UNHCR and see how it is handling and managing the current crisis. It has also expanded my knowledge on refugee issues and US resettlement processes as well as further building my experience and skills in the field of communications, particularly in media relations and social media. Interning with UNHCR has been an invaluable experience, and I am truly grateful for every experience I am able to have here.

High Commissioner António Guterres launches a new UNHCR report, Women on the Run, at the Wilson Center
High Commissioner António Guterres launches a new UNHCR report, Women on the Run, at the Wilson Center
Vicki Tien carries a giant backpack around DC to raise awareness for refugee children! This backpack is part of UNHCR’s “the Tour around the World in a Backpack” Campaign and has traveled in more than 10 countries collecting messages and gifts of support and solidarity for refugee children.
Vicki Tien carries a giant backpack around DC to raise awareness for refugee children! This backpack is part of UNHCR’s “the Tour around the World in a Backpack” Campaign and has traveled in more than 10 countries collecting messages and gifts of support and solidarity for refugee children.

Backpack promo pic